Generation Z
Demographic TermGen Z / Zoomers / Post-Millennials
/ˌdʒɛnəˈreɪʃən ziː/ | Also known as: iGeneration, Centennials
Noun
Adjective
Teacher's Note: Generation Z follows Millennials and precedes Generation Alpha. Understanding this demographic is crucial for marketing and social studies.
Definition
1Birth Years Range
Most researchers define Gen Z as those born between 1997-2012.
The oldest Gen Z members are now entering their late 20s.
2Digital Natives
Gen Z are true digital natives who grew up with smartphones.
They don't remember a time before social media existed.
3Demographic Cohort
Gen Z makes up about 20% of the US population.
They are the most racially and ethnically diverse generation.
Note: The exact years defining Gen Z vary slightly among different researchers, but 1997-2012 is the most commonly accepted range.
Key Characteristics
1Tech-Savvy
Gen Z are proficient with multiple digital platforms.
They typically have shorter attention spans due to digital consumption.
2Socially Conscious
Gen Z cares deeply about social justice issues.
They prefer brands that align with their values.
3Entrepreneurial
Many Gen Z members start side hustles in their teens.
They value financial independence and job flexibility.
Common Terms
1Gen Z slang
Gen Z slang includes terms like "simp" and "no cap".
Their language evolves rapidly through social media.
2Zoomer humor
Zoomer humor is often absurd and meme-based.
It frequently references niche internet culture.
3Gen Z workforce
The Gen Z workforce prioritizes work-life balance.
They expect employers to share their social values.
4Gen Z consumers
Gen Z consumers prefer authentic brand messaging.
They respond well to influencer marketing.
Note: Understanding Gen Z requires recognizing their unique experiences growing up during economic uncertainty and rapid technological change.